Calgary.ca was originally launched in 2002. In response to the advancement of new technologies and expectations from our citizens, in 2007 The City decided to fund improvements for the development of a new web presence. The new calgary.ca provides easy access to The City’s information and services with a search-based concept reducing the need to browse through connected pages and improves the likelihood that users will get what they need on the first click.
In August 2011, we launched the new calgary.ca website with improved Search Engine Optimization that never presumes to know what a user wants but always knows to ask. This innovation reduced the need to browse through connected pages and improved the likelihood that users would get what they need on the first click. In a post-launch usability test conducted by Ipsos Reid, completion rate of tasks on the site was improved by 63 per cent. There was also a fivefold increase in tasks rated as “very easy” to complete — 12 per cent vs. 64 per cent.
This is an example of Transforming Government because the revamp of calgary.ca was designed using with citizens in mind and with the long-term goal of calgary.ca being the channel of choice for City information and services.
View full project details